John A. Frye will guide students through the journey of creating an impactful and iconic vehicle design- presenting the process of playful ideation, the careful selection and condensing of best ideas, and the refinement of a concept into a cohesive and clear, presentable idea. Over three days of the workshop, students will get a detailed and clear look at John's process and have a chance to practice these techniques and receive constructive feedback, setting the foundation of essential key practices which can be used as part of their regular creative routines for creating top-level vehicle and hard surface concept designs.